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Broadway Wins 2016 Sell-Side Technology Award for Best Smart Order Routing Product/Tool

New York – April 22, 2016 – Broadway Technology, a leader in globally integrated high-performance fintech solutions for top sell- and buy-side firms, is pleased to announce the Broadway Order Router & Algo Engine has won “Best Smart Order Routing Product/Tool” during this year’s Sell-Side Technology Awards, held at the New York Marriott Marquis on April 21. The award-winning technology is an advanced cross-asset, plug-and-play solution for auto-optimizing execution quality while respecting counterparty relationships. Dynamically working orders of all types across trading venues and over time according to any mix of desired strategies, it includes a sophisticated array of pre- and post-trade risk controls, numerous out-of-the-box trading and trade-routing strategies, and more than 30 fine-grained parameter controls should users prefer blended or custom strategies.

Hosted jointly by Waters magazine, WatersTechnology and Sell-Side Technology, the annual Sell-Side Technology Awards honor the leading technologies and vendors for sell-side professionals and firms in the financial industry. The award for “Best Smart Order Routing Product/Tool” is given to a third-party-provided technology, implemented within sell-side firms, that manages order flow, improves quality of executions, and reduces costs. Winner selection relies on an auditable and transparent methodology underpinned by the input and experience of eight judges, including four sell-side CIOs/consultants and four of Waters magazine’s senior staff members.

“Broadway won top honors for its ability to anticipate firms’ fast-evolving needs while maintaining exceptional performance,” said Victor Anderson, Editor-in-Chief of Waters magazine and WatersTechnology. “The Broadway Order Router & Algo Engine not only handles the nuanced complexities of concurrent anonymous and relationship trading in a highly fragmented market, but it also provides extensive real-time risk controls, total transparency for regulatory and compliance reporting, and easy-to-use tools for adding custom logic, so that sell-side firms can continue to differentiate themselves in the market.”

“We’re tremendously pleased that Waters has identified Broadway as a Best Sell-Side Technology provider,” said Broadway Chief Executive Officer Tyler Moeller. “Our customers count on the Broadway Order Router & Algo Engine—often in conjunction with our Broadway Dealer visual interface and a mix of other Broadway Pricing, Ecommerce, and Algo Trading products—to work millions of orders per day across dozens of venues globally. For more than a dozen years, Broadway has built an unbeatable record of success delivering advanced fintech solutions, including the Broadway Order Router & Algo Engine, to top institutions. We’re delighted Waters recognizes our technology as the best of its class, directly responsible for improving execution quality in a highly complex and competitive market.”

“This award is a testament to our team’s relentless efforts to innovate continuously,” said Broadway Chief Technology Officer Joshua Walsky. “Regulation, competition, customer demand, and innovation are driving fintech evolution at an incredible pace. Our front-to-back cross-asset solutions not only meet customers’ increasingly sophisticated immediate needs, they also enable our customers to adapt and scale over time, as well as to add their own unique capabilities independently. We can’t always predict the future, but our technology is always ready for it.”

About Broadway Technology

Broadway Technology is a leader in high-performance financial trading solutions for top-tier global banks and hedge funds. Founded in 2003 by experts in enterprise software and quantitative trading, Broadway has employees worldwide with offices in New York, Austin, London, and Waterloo. To learn more about Broadway, visit us at:, or contact us at: